Part 2: Anyone can do video marketing - yes, even you!
This is part of my series that stemmed from a recent webinar I did for the Fort Collins Internet Pros (FCIP) group.
How to fit video into your marketing
Transcript of the video:
The first myth is “I don't know how to fit video into my marketing.”
There are just so many ways to use video that I feel like this myth sort of falls flat a little bit. I think where people get hung up a little bit is like taking it from how it can be used and translating it to your specific company or business or industry.
This next slide has a little bit of inspiration so these are more concrete examples. I will preface that my hobby is sewing and so a lot of these examples are very crafting focused because those are videos that I enjoy the most. But I do think that there are lessons for all sorts of businesses within these different videos.
So for example, we all know videos can be used pretty well on website, on the homepage, blog posts, secondary pages, FAQ pages. I've got videos on pretty much every page of my site.
Videos go on YouTube. Long and short videos are are both there now and then there are social media platforms. There's lots of videos through Instagram reels, TikTok, even Twitter, LinkedIn, Facebook, all of them.
But what I like about these different examples that I'll show you are just that there are a lot of different ways to get videos on these platforms. Like it's not just a person talking into a camera all the time, although that tends to be some of the easiest. But here is one of my favorites actually just for how easy it is.
In this example, there's no audio, but these are all photos that they just strung together in a video. This is how to make an eye mask. And they just took a bunch of photos in sequence to do it. So pretty simple. Could be done for a lot of different things.
Then this example on Twitter actually is not on Twitter. They have platforms now that you can turn a tweet into a video. So for example, and you could use these on TikTok, too, or any of the platforms.
[In this example] the AI will pick the video footage that goes behind it, say like, basically just put it in your tweet and it tells you like, here's the video. So there's a little bit more of that [type of technology] for social media than other types of videos.
Because social media videos, the production value is not as high as for a branding video, for example. So the bar is a bit more achievable there.
And then this LinkedIn one, I just saw today, I'm not going to put this whole video on. I'll just do the start. It's an immigration lawyer. She's giving an update about the status of the evacuation from Afghanistan.
So you could see how that type of video would be really useful for the nonprofit space or for anyone like this who is not in the nonprofit space, but has some ties to donors or other external groups like that.
It's a very personal way to give a short update by just talking right into the camera.
And it doesn't look edited really much at all besides the caption at the bottom. So that's also another simple way to get started if especially if you don't have a problem being on camera.
Another way that I really think is very interesting to use video is through email campaigns because who doesn't love a funny video showing up in a in a company newsletter?
The next example is a CodeGeek video just to preface that one that I worked on with Rebecca and they just released it to celebrate their 20th anniversary. So I will let this one play through because it's amazing.
That showed up in a company newsletter, social media post, a blog post.
You really can't just use video once. If you use it only once and never promoted elsewhere or across platforms, it's almost useless.
I can't say this enough - you want people to almost get it sick of it because it's then you'll know that you've promoted it enough times.
Read on for part 3 - the second myth of video marketing - here!
