Part 1: Anyone can do video marketing - yes, even you!
Videos are a great part of an overall strategy for your marketing, so they should never live in isolation. They can do all these things: increase awareness, drive traffic, and drive conversions for your business.
But they really thrive when videos are a part of your bigger content and or marketing strategy.
More ways to repurpose social media videos, part 2
Recording video, especially if you’re new to it, can take time and effort. Make the best use of your time by repurposing those videos you create for social media in new, exciting ways.
6 Ways to Repurpose Social Media Videos into Engaging Website Content
Creating videos only for social media can feel like they’re not worth all the time and effort that goes into them. Why not repurpose your social media videos to have longer-lasting impact? Here are some ideas on how to do just that!
Equipment Checklist: What You Need to Shoot Video in Your Home or Office
Here’s my scrappy beginner’s guide to the equipment you need when you first start making your own videos. Great videos don’t require tons of equipment and that allows you to dip your toes before committing hundreds to thousands of dollars on equipment.
When your inner critic decides you’re not enough of an expert to make a video
When your inner critic is stopping you from making videos about a subject because it tells you “you’re not an expert” in that subject, it’s making an unnecessary judgment on you. Don’t let that judgment stop you from sharing your knowledge!
Thinking it's not worth the time to make videos
Your inner critic loves making excuses for you to not make videos. Like that you don’t even have time to make these videos anyway because they’re not worth it.
It’s always worth the time to communicate about the things you’re doing or products or services you have. People won’t know about it otherwise. One great way to spread the word is through video.
Worrying about your videos not being perfect
Inner critics love to use perfectionism to stop you from doing something and it definitely flares up when you’re shooting and editing your own videos. The good news is that people don’t require perfection in the videos they watch.
When your inner critic says “I don’t like the way I look or sound on video”
The phrase “I don’t like the way I look or sound on video” is one that comes up a lot. Too many people steer clear of videos because of their “flaws.” The world needs to hear your words and your perspectives. Don’t let body shame silence you!
Your inner critic doesn’t want you to take risks with videos
We all have them - the inner critics. They’re the ones tasked with keeping you safe and secure. Sometimes the inner critic plays a useful role. It will help you tread carefully in new situations and prepare yourself for what may be headed your way. Sometimes the inner critic holds you back, especially when it comes to videos, and that’s when it needs to be challenged.